PerplexityBot

Perplexity indexing + live retrieval with citation backlinks; blocking is costly

Should you block it?

Almost never block

PerplexityBot builds and refreshes the index behind Perplexity's AI answers. Blocking it is the most expensive mistake in AI SEO: you disappear from Perplexity citations while your training decision stays completely separate.

If you need to protect specific sections (pricing, docs), use path-scoped rules instead of a blanket Disallow: /.

How to allow it in robots.txt

User-agent: PerplexityBot
Allow: /

How to block it

User-agent: PerplexityBot
Disallow: /

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